How One Health System Sparked Thousands of Conversations About Sleep [Editor’s Message]

To make sure WellSpan’s primary care physicians were on board and referrals would be appropriately made, physician office liaisons helped deliver targeted communications to referring providers. Informational handouts were developed for the specific services that the sleep medicine program was promoting. Sleep leadership also directly communicated with the system’s medical directors to share across primary care, specialty practices, as well as used internal newsletters as a communication tool.

The team continues to get the word out at health fairs and community events, where they hand out rack cards developed by WellSpan’s PR & marketing team. “I carry the rack card with me to every meeting,” Sterner says. The cards say, “Are You at Risk for A Sleep Disorder? Learn your risk today. Text ‘SLEEP’ to 717-553-0616 to take a brief online assessment.”

The health risk assessment was one piece of a robust marketing campaign and the health system plans on using it again during its next round of advertising.

Sree Roy is editor of Sleep Review.

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